How to Lockdown-proof Your Business

2020 was a hard year for everyone (and, let’s face it, 2021 is too!). The emergence of the COVID-19 pandemic came with new lockdown restrictions that negatively impacted so many industries.

It became increasingly difficult to actively engage with clients face to face, show properties, and in turn, generate more business.

However, the industry has found ways to adapt and prepared agents are able to come out of lockdown stronger than ever, and ready to convert already hot and nurtured leads! 

Keep reading to find out how to make lockdown work for you.

  1. Check-in with your clients. 

    Lockdown has probably negatively impacted your clients in more ways than one. 

    Reach out to let them know you understand how they might be feeling. Make sure you are there to offer them any support they need and to address their concerns. 

    The simplest way to reach out is through the most effective digital communication: Email!

  2. Stay connected.

    It’s never been more important to maintain a working relationship with your clients and prospects - and to keep them nurtured throughout lockdown.

    In a volatile time, when clients are uncertain about the market and don’t know where to turn, it’s crucial to offer them guidance on the best steps to take and give them confidence in their property goals.


  3. Create your own real estate response plan.

    Lockdown has caused tons of challenges and changes to the real estate market. It’s important to ensure that you are effectively using every available tool that can help address areas that were most affected by the COVID-19 pandemic. These can include:


    Our comprehensive guide to COVID-19 for real estate agents can help you find the best way to stay successful during lockdown and help make sure you’re continuing in the right direction.

  4. Build on your own skills.

    Lockdown is the perfect time to perfect your skills and marketing strategies. Refine your plan and take advantage of the resources available to you.

    Take advantage of ActivePipe’s 30-day challenge – and see how the accessible training can improve your skills:

    • Optimize your email marketing.
    • Maximise client relationships.
    • Learn how to build effective nurturing campaigns.


    You can also make use of the abundant number of ActivePipe webinars that’ll help you come out of lockdown ready to convert your leads - and prepared to increase your prospect pool.

    The Bottom Line

    Having an automated system allows you to focus on the things that you do best: closing deals, generating leads, and making money

    Put ActivePipe to good use, and make sure you’re prepared to come out of lockdown stronger than ever!

    We recently hosted a webinar where we provided insights on how you on top and stay there, no matter what the market throws at you. Check it out below! 


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Harry Marsden
Harry Marsden
Harry leads the marketing team in Australia and New Zealand. Harry has worked in digital marketing for B2B tech companies for 7 years and has a strong focus on building scalable growth. He believes a deep understanding of the customer should be at the core of any marketing strategy. When not in the office you can find Harry rolling around on the Brazilian Jiu Jitsu mats.