How to Capitalise on Strong Selling Conditions

In just one year the overall net happiness of Australian sellers has doubled, up from 20% in December 2018 to 41% in December 2019 according to RateMyAgent

This is likely due to the resurgence of the property market in late 2019 and consistent price growth across the nation since. 

How long will it last though? Price growth is already starting to taper off in some capital cities and pundits expect the market to plateau around-mid year. 

As we leave the festive season lull there’s likely to be an increase in seller activity given the current positive selling conditions, are you ready to act? 

Although this specific situation is related to Australia, how to get the most out of these conditions can be translated across all geographical markets.

Here’s how to capitalise:

1. Is your database segmented by buying and selling intentions? 

Yes - move to the next step

No - get in touch with us today to find out how we can help you segment your database

2. Put together email content aimed at sellers, for example:

  • Property price growth in your area
  • How to prepare your home to be sold
  • Local market trends or forecasts

Send this to your list of potential sellers encouraging them to enquire about a free appraisal.

3. If you haven’t already, make sure you’re sending monthly automated sold property reports tailored to a contact’s local area. This encourages self-appraisal which you can track through ActivePipe interactions. 

4. ‘Just Sold’ campaigns are a great way to keep all of your contacts informed about current market activity, whilst also encouraging them to request an appraisal through interactive CTAs. Automate this so that anytime a listing is sold your contacts know. 

Don’t have these campaigns running? Speak to your account manager today and get them set up.

Segmenting your audience and sending targeted campaigns is a great way to promote yourself, your agency and generate leads... but it won’t secure you the listing.

Getting on the phones and using the information found within ActivePipe to drive your conversations will be what does.


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Mona Chebbou
Mona Chebbou
Over the last 12 years, Mona Chebbou has dedicated every waking hour to developing herself both personally and professionally. As ActivePipe Head of Sales and Success, Mona is motivated by the idea of connecting people with solutions that truly enhance their lives. She has a deep passion for health and fitness, which has taught her strength, consistency, resilience, and perseverance. For Mona, success is the success of her team and the opportunity to be a positive role model for generations of women to come.