Generate seller leads with hyperlocal marketing

Hyperlocal marketing is a game-changer for Real Estate agents competing for organic leads in a web-focused world. Many general searches start on large Real Estate portals, but when it comes to selling a home, most sellers want an agent that is an expert in their specific neighborhood. Who has time to do focused marketing on dozens of neighborhoods?

ActivePipe positions you as an expert in every one of your contacts’ neighborhoods in minutes. Hyperlocal email marketing makes it easy to send personally tailored, automated emails to thousands of contacts using the property filter and our integrated property feed.

For example, you can create a weekly listings email for all your contacts that only contains listings within a mile radius of their home. By using ActivePipe’s automated email system, integrated property feed, and advanced property filtering, simply create and activate one email to send custom neighborhood listings to all your contacts.

Here’s How:

All you need is to have a home address for the contacts in your ActivePipe system. Addresses can be uploaded in a list, manually updated, or synced through your CRM. Create your hyperlocal campaign in 3 easy steps:

  1. Create an email with an integrated grid or list Property Panel.
  2. Click the “Define Properties” button and under “Basic” choose the number of properties, listing type (sale, lease), listing status, and the order by which you want them to appear.
  3. Tailor the listings based on the contact’s address, under the contact tab and check “located near-contact” and select the miles radius. Click update.

You’ve done it! In three simple steps, you’ve created a custom hyperlocal email for all your contacts!

To send your email once you can simply use Quick Send or AUTO users can create a campaign and set the email to recur as often as they’d like.

Now you stay front of mind by sending customized content related to each contact in just a few clicks. Saving you hundreds of hours and making you the local property expert!

Tune into our webinar all about using property feed filters to send intelligently targeted property emails!


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Harry Marsden
Harry Marsden
Harry leads the marketing team in Australia, New Zealand and the US. Harry has worked in digital marketing for B2B tech companies for 9 years and has a strong focus on building scalable growth. He believes a deep understanding of the customer should be at the core of any marketing strategy. When not in the office you can find Harry rolling around on the Brazilian Jiu Jitsu mats.