Learn What Your Contacts Care About with Enhanced Surveys

It’s often difficult for agents to determine what properties or content to send to their contacts. Sending the wrong property also makes for a poor customer experience, as people expect content relevant to their interests.

That is why today, we’re happy to announce enhanced surveys, the easiest way for agents to identify intent and organize the contacts in their database. With enhanced surveys, your agents can easily add an interactive questionnaire to their emails to gather feedback on what their customers’ needs are at scale. Organize and separate buyers from sellers to send content based on what they care about, including newly listed properties, recently sold properties, and more.

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Along with the addition of enhanced property preference surveys, you can also easily add other ActivePipe Landing Pages to your emails. These include the contact profile update questionnaire, appraisal or valuation requests, data discovery surveys, finance advice requests, sign up page, property feedback forms, and market insights pages. You can now add all of these to your emails by adding a button or link in the email builder. You can now also preview how your survey or landing page looks before you send it out.

The enhanced survey capabilities make it easy to find out who’s thinking about buying or selling, straight from the source. Easily send pre-built questionnaires to determine what your customers care about. Survey questions such as “What sort of property are you looking for?” and “What is your price range?” can help them organize and group their high-value contacts into different personas, such as Buyers, Sellers, Upsizers, Downsizers, and more. 

How does this help me and my team?

Having segmented personas makes it easy to send content specific to their needs. Your dashboard also gives you visibility into how many of each persona is in your database making it easy to follow up contacts who have immediate needs. Agents can now get a head start on building relationships with future customers.

Surveys are a great way for agents to open a conversation with their contacts and determine how to best navigate their relationship. Once they know their contacts' needs, they are far better prepared for a phone call. Gone are the days of cold calls - with ActivePipe surveys, your agents can gather initial information and follow up with an insightful and relevant first call. ActivePipe makes it easy to tailor your outreach to your customers’ needs and build deeper relationships with your clients. Surveys help convert contacts into clients.

Enhanced surveys are now accessible for all Enterprise customers in the email builder. Reach out to success-us@activepipe.com (US Customers) or success@activepipe.com (ANZ customers) to upgrade your license!

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Michael Messig
Michael Messig
Our Chief Technology Officer Mike knows more coding languages than he can count on two hands. With over a decades experience building scalable web applications and a raging passion for all things tech, Mike is our go to guy for technical direction.