Why agents shouldn't be content writers

Sending each of your clients targeted content might seem like a daunting task. Creating content can be time-consuming, and let’s face it… No one can be expected to be an expert agent, whilst also being an expert author.

But without content, you’re missing out on a big opportunity to engage your audience and build your brand as the trusted voice in your community.

Content marketing is 6x more effective than traditional marketing (Content Marketing Institute). The reason for this is that it transforms your communications from being purely promotional and instead showcases you as a genuine source of valuable information.

So with this in mind, we developed a fully-integrated content solution, that takes care of content marketing for you.

New Feature: RealEstate Content

Our latest premium feature, RealEstate Content, gives you instant access to a library of expertly written, persona-based articles that are tailor-made for the Upsizers, Downsizers, Investors, First Time Buyers, and Potential Sellers in your database.

The persona-based content means you’re now able to target the ActivePipe identified intent personas, taking your lead nurturing capabilities to a whole new level! 

RealEstate Content is an add-on to your existing ActivePipe account. Register your interest below and a customer success manager will get in touch to discuss how to upgrade your account today.


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Michael Messig
Michael Messig
Our Chief Technology Officer Mike knows more coding languages than he can count on two hands. With over a decades experience building scalable web applications and a raging passion for all things tech, Mike is our go to guy for technical direction.