ActivePipe has acquired property content platform HomePrezzo in a deal that strengthens our leadership within real estate digital marketing.
The acquisition combines ActivePipe’s strengths as an email delivery platform with HomePrezzo’s content automation capabilities. ActivePipe clients will now benefit from the ability to quickly create highly engaging content in the form of dynamic videos, infographics, articles and interactive market reports.
To see how HomePrezzo works, book a demo here.
ActivePipe CEO and co-founder Ashley Farrugia said:
“HomePrezzo’s strength is its ability to turn property data into great content that agents and mortgage brokers can use to connect and share with their audiences.”
“That combination of content together with ActivePipe’s delivery and analytics creates an extremely powerful tool that will supercharge the ability of agents to build relationships and target their prospects at every part of the sales and marketing funnel.”
HomePrezzo co-founders Nathan Krisanski and Kylie Davis will join the ActivePipe team and help drive the content marketing capability within the business.
The deal also includes the transfer of the Real Content content library featuring hundreds of evergreen articles written for agents to share and nurture relationships with sellers, buyers, investors and renters.
“Both Kylie and I are super excited to be joining the ActivePipe team,” said Nathan. “The combination of easy to create content plus easy to target delivery is going to be so powerful for agents. We feel like we’re on the cusp of something game-changing.
“I’ve known both Nathan and Kylie for many years and really admired their vision to empower agents and lift the bar on agent communications through content. They will be tremendous assets to our team,” said Ash.
“The HomePrezzo products of Journo-AI and LocalLinks support ActivePipe’s goal to automate the end-to-end process of email creation and accurate targeting.”
“Our vision is to be able to automatically generate email campaigns based on the sentiment of the data so that we can drive better results with less effort by agents or mortgage brokers”.
“The more a seller or buyer engages with the content inside the emails created by our platform, the greater the number of signals we’re getting and that helps us determine intention and prioritise leads for clients.”
The Homeprezzo content will be integrated into the ActivePipe offering, and will be available to Real Estate and Mortgage Broker clients in ANZ, with the US to follow in coming months.
If you haven’t seen HomePrezzo yet, we recommend booking a demo to see how it works!