Segmenting your database into sellers and buyers is one of the most powerful ways to make content marketing work for you. It will help you identify the right information that will resonate with your audience.
Relevancy is key in content marketing so prioritising your audiences will ensure you get the biggest bang for your buck.
Below are some suggestions of articles – all available from Real Content – that you can share to encourage prospects to sell through your agency:
How to Choose an Agent This article will position you as a thought leader, rather than an agent focused on the hard sell, which so many property owners dislike. If you walk your own talk, then you’ll be top-of-mind when it comes to choosing an agent.
Pricing Trends Sellers want to be confident of the value of their property before deciding whether to put it on the market. Articles on price trends, especially those locally focused, are a great way to get on their radar and be seen as an expert.
How to Set Your Price Most property owners do not appreciate the art of setting a realistic price that will deliver the best return without pricing the property out of the market. Explaining the process is a powerful message to potential sellers seeking an expert agent.
Sell, or Knockdown and Rebuild A thought-provoking approach that demonstrates you understand both local property types and the value and work that is involved in updating them.
Buyer Hot Buttons Every vendor wants to know what they have to do to get the most money for their property and sell it quickly. As a local agent, you are best placed to share this information about what ticks the boxes for buyers right now.
How to Prepare for Sale Too little consideration is given to this aspect of selling. Most of your clients will need coaching and encouragement to present their home in the best possible light. Articles on this topic are high-value and will impress your audience.
Tips to De-Clutter There are lots of tips and tricks to improve the presentation of a property when it goes up for sale. Sometimes, your clients will not be able to see the problems because they’ve lived with them for so long. You advice will be gratefully received and will position you as an agent who helps and cares.